Meet Kay
I don't just market businesses. I help build brands that are made to last.
I'm K'Sandra "Kay" Stanfield, a Marketing Consultant, Brand Developer, and owner of Kay Laurice Design & Print.
For me, building a brand goes far beyond creating a logo or posting on social media. It's about developing something people can recognize, connect with, trust and remember.
My goal is simple:
To help business owners create brands that can last a lifetime.
Strategy Meets Creativity
One of the things that makes working with me different is that I'm not limited to just one part of the branding process.
I understand the strategy behind the brand and I also understand how to bring that strategy to life.
I help businesses develop marketing strategies, identify their audience, strengthen their messaging, plan campaigns and create intentional ways to increase their visibility.
But the work doesn't have to stop at the strategy.
Through Kay Laurice Design & Print, I'm also able to help execute many of the marketing and advertising pieces a business needs to actually show up.
That may look like:
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Brand and marketing strategy
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Campaign development
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Graphic design
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Website development
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Branded print materials
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Business signage and displays
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Product packaging
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Promotional materials
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Video and promotional content
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Content direction and development
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Marketing systems and customer touchpoints
I can help you develop the plan and then help you build the pieces needed to put that plan into action.
More Than a Print Shop. More Than Marketing.
I don't see marketing, design and print as three separate things.They should all work together.
Your website should feel like your social media.
Your social media should feel like your packaging.
Your packaging should feel like your business cards, signage, flyers and promotional materials.
And every piece should communicate the same message to the same audience.
That's brand development.
My role is to help connect those pieces so you're not simply creating attractive marketing materials but more so building a recognizable brand.
From the Idea to the Brand
Some clients come to me with a business and no clear direction.
Others already have an established business, but their branding and marketing no longer reflect where they're trying to go.
And some know exactly what they want, they simply need someone who can help develop the strategy and execute it properly.
That's where I come in.
I look at the bigger picture:
Who are we trying to reach?
What should people remember about this brand?
What makes it different?
How should it look?
How should it sound?
Where should it show up?
And what do we need to create to make all of that happen?
Then we build from there.
Built to Be Recognized. Built to Grow. Built to Last.
I'm not interested in creating a business that looks good for one campaign or one season.
I want to help create something that has a strong enough foundation to evolve as the business grows.
Because trends change.
Platforms change.
Marketing changes.
A strong brand can grow through all of it.
Whether I'm developing your marketing strategy, directing promotional content, building your website, designing your marketing materials or producing the printed pieces your customers will physically interact with, the goal remains the same: Build a brand people remember.