Why You Should Be Preparing for Black Friday Now
- K'sandra Stanfield
- Oct 6
- 3 min read
October has arrived, and while many people are thinking about pumpkins and fall festivals, smart business owners are already focused on Black Friday. The truth is the businesses that win big during the holiday season aren’t the ones that throw together a last-minute sale. They’re the ones who plan, prepare, and promote early.
Why Start Now?
Black Friday isn’t just a shopping day, it’s a season. Customers are already getting bombarded with ads and planning their purchases weeks in advance. If you wait until mid-November to get serious, you’ve already missed your chance to capture attention.
Getting a head start means you can:
Build hype early – Warm your audience up so they’re ready to buy.
Test your systems – Make sure your website, payment gateways, and email flows are running smoothly.
Outshine competitors – While others scramble, you’ll show up polished and prepared.
What You Should Be Doing Now
Here are the top things every business owner should be focused on this first week of October:
Map Out Your Offers Decide what discounts, bundles, or bonuses you’ll offer. Don’t wait; your promotions should already be drafted so you can build content around them.
Create a Content Calendar Plan your social media posts, email blasts, and ad campaigns. Schedule teasers now so your audience knows something big is coming.
Test Your Tech There’s nothing worse than a website crashing on the biggest sales day of the year. Double-check your site speed, mobile checkout, and email automations today.
Build Your Email & SMS List Start collecting contact info so you can promote your Black Friday deals directly to the people most likely to buy.
Design Branded Graphics Make sure your Black Friday designs look sharp, cohesive, and on-brand. The businesses with consistent visuals will stand out in the flood of ads.
Content Ideas for Product-Based Businesses
Black Friday marketing tips
If you sell physical or digital products, here are content pieces you should create now and roll out in the weeks leading up to Black Friday:
Teaser Videos/Reels: Give sneak peeks of your deals without revealing everything. Build curiosity.
Behind-the-Scenes Content: Show your packaging process, shipping prep, or product restocks.
Customer Testimonials: Share reviews and success stories to build trust before your sale drops.
Countdown Graphics: Create urgency by reminding followers how soon your sale is launching.
Gift Guides: Position your products as the must-have items for holiday shopping.
Get Ahead, Stay Ahead
The businesses that treat October as “prep season” will be the ones cashing in come November. Don’t wait until the last minute to scramble... start today.
👉 If you need help creating branded Black Friday graphics, mapping your content, or setting up automated campaigns, Kay Laurice is here to make sure your business is ready to dominate Black Friday.
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Kay Laurice Business Design & Print
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Keywords: Black Friday marketing tips, Black Friday prep for small businesses, holiday marketing strategy, Black Friday content ideas
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